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January 16, 2007
Coptix Designs and Builds Relaunch of Times Free Press Web Site
The Chattanooga Times Free Press, Chattanooga's daily newspaper, is now breaking news online even better than before, in ways that reach any reader within reach of an internet connection. The newspaper's relaunched web site, www.timesfreepress.com, is the result of a collaborative design and development effort with the city's leading web development and marketing company, Coptix, Inc.
Through an intensive research process including surveying the entire editorial staff, researching best practices of regional and national newspapers, and thoroughly evaluating user experience and expectations for content, Coptix developed a strategy for the web site to complement and strengthen the print newspaper.
Recommendations ranged from a new web address -- changed from "tfponline.com" to "timesfreepress.com" in order to more closely associate the site with the brand -- to a design and technology framework that allows future expansion into a wide variety of content paths. After the consulting phase, Coptix built a site that fulfilled the editors' vision for the site, integrating abilities for podcasting, audio news shorts, video, photo galleries, slide show and more. The result is a site that offers a more robust experience of the news, yet in ways that are friendlier to both experienced and inexperienced web users.
"When we decided to update our Internet site, the Times Free Press knew that the talent was local," said Tom Griscom, Editor and Publisher. "Creativity, implementing new features into a new web presence, was a key component that Coptix brought to the project. Our viewers see their work."
"Not only is it a pleasure to work with a client of the Times Free Press' stature, this project has also been gratifying because it involved pulling many factors into a single, unified site," said Coptix Executive Vice President Josiah Q. Roe. "Combining the many varied opinions of the editors with the many tools and functions that should be at the disposal of the staff -- and all in a way that is user friendly and beautiful -- this was a challenge that we embraced and enjoyed. It is a delight to see the site live and serving the newspaper well!"
About Coptix
Coptix, Inc is a full service provider of design and web services, creating meaningful and proven results through a holistic development approach in branding, graphic design, internet marketing, e-commerce, and software development. Coptix has partnered with companies large and small, including Olan Mills, Rock Creek Outfitters, Chattem, UnumProvident, Stray Dog Designs, Thinking Media, Hardees, The Chattanooga Technology Council, Coker Tire, Waterhouse Public Relations, Louis Wamp Architecture, Widgets & Stone, Chalmers Chocolate, Zumfoot, Publius Press, Clumpies Ice Cream, St. John's Restaurant, The Arts and Education Council of Chattanooga, and The Chattanooga Times Free Press.
www.coptix.com
Posted by Josiah at 10:48 AM | Comments (0)