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March 29, 2007
Coptix Relaunches Site for Olan Mills Church Directory Division
Coptix, Inc., Chattanooga's leading web development and marketing company, has designed and built a new Web site for Olan Mills, the worldwide leader in portrait photography. Building upon a seventy-five year history of quality, customer service, and fast delivery, Olan Mills Church Directory division publishes more than 3 million directories annually for churches and other organizations, as well as providing family portraits to their members.
Realizing that the Web could be a tremendous tool for their business―from connecting with church prospects to setting appointments for their members to be photographed―Olan Mills asked Coptix to create an online user experience that would build its brand and drive sales.
Churchdirectories.olanmills.com communicates brand values of high quality and professional service, while promoting the various packages available to churches. The site clearly presents options for print directories―from turnkey to full design service―as well as Olan Mills' powerful, secure online church directories, which can include streaming video and can be updated by church administrators.
The Coptix team also analyzed and optimized the company's website based upon market related search engine keywords and integrated the development with Olan Mills' customer relationship management system. Both actions support sales by bringing prospects to the company and enabling sales reps to access and review account information, create sales reports and plan strategically, while avoiding unnecessary IT infrastructure and staff.
"Coptix and the Church Division of Olan Mills have had a long, successful relationship," said Dave Butler, President of Olan Mills Church Division. "From our intial steps on-line to our current dynamic website, Coptix has been supportive and responsive."
"Olan Mills is one of our oldest clients," said Coptix Executive Vice President Josiah Roe. "It is exciting to partner with them in new ways that help them reach new customers and expand their business."
About Olan Mills
Founded in 1932, Olan Mills has deep-rooted history and continues to lead the portrait photography industry in innovation and quality. Serving families through two nationally recognized distinct divisions, the Studio Portrait Division and the Church Directories Division, Olan Mills knows the key to a great portrait is making sure that individuals and families feel comfortable and look natural. Olan Mills serves families through a variety of products to meet individual needs, a specialized approach to quality and service, and availability everywhere through traditional studio sites in the U.S. and convenient Kmart, Belk, Mansours, Marshall Fields, Meijer Stores, Value City and Toys R Us retail locations throughout the U.S.
www.olanmills.com & churchdirectories.olanmills.com