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March 02, 2007
Coptix Rolls Out New Website for Coker Tire
Chattanooga's leading web development and marketing company, Coptix, Inc., has built and launched a new web site for Coker Tire. www.cokertire.com is an information-rich resource for customers, an online store, and a culture club for aficionados of the Coker brand and products.
Since 1958, Coker Tire has grown into the world's largest and most prominent supplier of fine tires and wheels for collector vehicles. Coker ships to every state in the United States and more than 32 foreign countries. As a supplier to a discriminating audience - collectors for whom vehicles are frequently both hobby and passion - the company wanted to ensure that any improvement in its ability to sell online would live up to the customer service and quality which their customers expect and appreciate.
After design and development by Coptix, www.cokertire.com offers a store, catalog subscription and download, gallery, collectibles, distributors information, video virtual tours, and even a company blog. The site's design organizes rich layers of information and interactivity, within an interface that is fun and easy to navigate - and, most importantly, drives sales.
"Integration is a key design principle, throughout the site," said Coptix Executive Vice President Josiah Roe. "Coptix created a portal for all things Coker. Every online tool and mini-site, from shopping cart to blog, from tours to online vintage tire resource center, all pull together around a central theme - which is increasing Coker's market share and sales."
As a result, the site has already increased requests for the company's catalogue (their strongest resource for orders) by more than 400%.
"Our Cokertire.com website is crisper, faster, and easier for our customers to use thanks to the fine folks at Coptix," said Corky Coker, President of Coker Tire. "Our traffic has increased substantially! They're the best!"
About Coptix
Coptix, Inc is a full service provider of design and web services, creating
meaningful and proven results through a holistic development approach in branding, graphic design, internet marketing, e-commerce, and software development. Coptix has partnered with companies large and small, including Olan Mills, Rock Creek Outfitters, Chattem, UnumProvident, redbox, Stray Dog Designs, Thinking Media, Hardees, The Chattanooga Technology Council, Waterhouse Public Relations, Louis Wamp Architecture, The Arts & Education Council, Widgets & Stone, Chalmers Chocolate, Zumfoot, Publius Press, Clumpies Ice Cream, St. John's Restaurant, and Coker Tire. www.coptix.com
About Coker Tire
Coker Tire Company, Inc. of Chattanooga, Tennessee is the world’s largest supplier of collector vehicle tires, with distributors in more than 30 countries. The company offers vintage bias-ply and nostalgia-style radial tires for collector vehicles from the late 1890s through the mid 1970s, including products for hot rods, sprint and dirt-track race cars and motorcycles. Coker Tire was the first company to introduce a wide whitewall radial tire – the Coker Classic – for collector vehicles. Coker Tire also markets vintage-style wheels and rims, novelty bicycles and unicycles, as well as a variety of tire dressings and collectibles. For more information, to request a catalog or to place an order, call (800)-251-6336 or visit the Web site at www.cokertire.com.
Announcements | By Josiah | 09:59 AM